Bob Burg on The Rory Vaden Show Episode 37: Selling without Manipulation or Coercion

Dec 14th, 2012 by Steve Jacob in Uncategorized

Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. A Wall Street Journal’s Business Bestsellers It’s been translated into 21 languages, and it’s his fourth book to sell over 250,000 copies. He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

Interview Highlights:

–      Can you really get the results you want from others while making them

        feel genuinely good about themselves and about you?

–      I talk about how to sell without manipulation or coercion.

–      Profit is the reward for pleasing another person

–      Why real persuaders seek to enhance the self-esteem of the other party

–      Manipulators may not want to hurt the other person, but they don’t care if that


–      we discuss “Is there a good manipulation?”

–      Influence is t he ability to move a person to a desired action

Other Show Highlights:

–      Make extra cash from renting out your toilet! Find out how one entrepreneur is

        doing it…

–      What problem do you solve?

–      Fight for what is right and not who is right

The Rory Vaden Show is a weekly podcast that Rory hosts every Monday which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™.  Each week Rory shares his thoughts on a news topic relevant to business, takes questions from listeners, shares a #DailyDiscipline tip of the week and then interviews an expert guest.

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